Ramadan, the Islamic fasting month
The Islamic holy book, the Qu'ran, chapter 27, verse 59: "I grant you, all of you, that you come to me and prostrate yourselves in...
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Middle East and K-Beauty
Entering the Middle East beauty market can be difficult and challenging, and many people give up. Despite this, the Middle East beauty...
K-beauty Trends, 2023
In 2023, South Korea lifted its indoor mask mandate, revealing lips, skin, and more that had been hidden by masks, spurring interest in...
Halal
The term "Halal" is used in the Islamic scripture, the Qur'an, to mean "acceptable, permissible, lawful," and when applied to food or...
K-beauty in Middle East
K-beauty products are gaining popularity around the world, and the Middle East is no exception. Consumers in the region are very...
Saudi Arabia 'BIBAN'
Saudi Arabia's largest startup event, BIBAN, has concluded in Riyadh. Organized by Monsha'at, the Saudi Small and Medium Enterprise...
Healthy Beauty, Vegan Beauty
The vegan beauty, eco-friendly, and health trends have led consumers to pay attention to the ingredients in their products, and these...
The specificity of trade in the Middle East market
The Middle East market has a unique trade landscape that is shaped by a range of historical, political, economic, and cultural factors....
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