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Shukran Korea Targets Middle East Market Expansion with AI-Powered Halal Assurance Solution



With a mission to connect two diverse yet culturally rich regions—the Middle East and South Korea—Korean startup Shukran Korea Inc. has unveiled a revolutionary solution that offers Halal and allergenic safety indices for Korean cosmetics and food products. This innovative platform empowers consumers to make informed choices about the products they use, including verifying their Halal conformity.

The global Halal market is expected to reach an impressive $12.14 trillion by 2024, with a noteworthy point that 85% of world producers are non-Muslims. In the Middle East, the cosmetics market alone is valued at over $20 billion, with Korean cosmetics making an impressive $90 million mark. These figures underscore the tremendous potential for collaboration and innovation in this space.

Halal Assurance Solution: Making Informed Choices with K-Cosmetics


Shukran Korea Inc.’s offering is their cutting-edge Halal Assurance Solution. This tool provides comprehensive information about products, including their names, ingredients, functions, and even offers barcode scanning capability. This empowers consumers to swiftly determine the Halal/Haram status of a product and assess its allergenic or harmful potential. The platform is strategically designed to accommodate regional preferences, ensuring a personalized experience for users.

The AI engine powering this innovation has been meticulously trained on an extensive dataset, encompassing a staggering 20,720 cosmetics ingredients, 830,000 food ingredients, 2,000 Halal-certified products, and the precise criteria for Halal assurance. This extensive knowledge base guarantees that consumers have access to accurate and up-to-date information.

To further enhance user experience and accessibility, Shukran Korea Inc. has seamlessly integrated this powerful solution into a dedicated K-Cosmetics e-commerce site. This innovative platform empowers consumers to effortlessly search, learn about, and purchase products that align with their values and preferences, all in one convenient location.

Vision for Trustworthy Halal Cosmetics

CEO Seung Kim is steadfast in the company’s mission, stating, “We strive to provide high-quality Halal safety information to the cosmetics and food products that meet the needs of our customers. In addition, we harness the latest AI technology to offer optimal product solutions tailored to customer preferences. We are confident in our growth potential in the Middle East and are dedicated to becoming a trustworthy company by keeping our promises to our customers.”

Beyond providing a unique solution, Shukran Korea Inc. is fostering cross-cultural understanding and collaboration in a rapidly evolving global market. As consumers increasingly seek transparency and alignment with their values, this innovative platform is poised to play a pivotal role in reshaping the cosmetics and food industries in the Middle East and beyond.

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