case studies

Proven results,
your partner for Middle East expansion

From licensing and logistics to distribution and influencer marketing.
Over 200 brands have successfully established themselves in the Middle East market with Shukran Korea.

200+

Brands successfully launched

98%

Licensing approval success rate

3 countries

Direct local infrastructure network

One-Stop

Licensing, Logistics, and Marketing Support
All
Licensing
Logistics
Marketing
Logistics
GCC Region
Specialized logistics capabilities for multi-category cargo (beauty, medical devices, home appliances)
Building on our expertise in K-beauty logistics, we are expanding our service scope across all industries, including healthcare devices subject to complex transport and customs regulations, home appliances requiring special certifications, and a wide range of consumer goods.
Industries Served
Beauty, Medical Devices, Home Appliances, and more
Service Scope
High-mix low-volume inventory management · Category-specific customs clearance · Proactive regulatory monitoring
Service Details
∙ Beauty & Cosmetics — Inventory management for high-mix low-volume (SKU) products, including skincare, derma, color cosmetics, and inner beauty, along with reliable customs clearance and logistics support for registered products. ∙ Medical Devices & Healthcare — Seamless customs support for products meeting Middle Eastern certification requirements such as ECAS, including body composition analyzers and aesthetic devices. ∙ Home Appliances & Consumer Goods — Expanding coverage from hair and body care fulfillment to a broad range of home appliances and lifestyle consumer goods. ∙ Category-Specific Regulatory Compliance — Ensuring safe and successful cargo delivery through proactive monitoring of local import requirements and labeling obligations for each product category.
Logistics
UAE · Saudi Arabia
Local Entity-Based IOR Customs Clearance and One-Stop Logistics
Shukran Korea operates its own local entities in Dubai, UAE, and Jeddah/Riyadh, Saudi Arabia, providing responsible customs clearance services as an Importer of Record (IOR). We offer end-to-end support, from pre-shipment document review and customs clearance to local warehousing and Amazon FBA integration.
Cumulative Customs Clearances
Over 150
Logistics Support Brands
Over 200
Services
• Support for IOR (Importer of Record) customs clearance through our local entities in the UAE and Saudi Arabia • Minimization of customs risks through pre-clearance reviews of product registration, Arabic labeling, and Middle East-specific packing guidelines • Rapid response from dedicated local staff in the event of customs issues, such as customs inquiries or physical inspections • One-stop logistics services from customs clearance to Amazon FBA and local warehouse delivery
Licensing and Certification
Saudi Arabia · UAE
Electrical Safety Certification for Beauty and Health Devices
Electrical Safety Certification for Beauty and Health Devices Electronic devices such as scales and beauty devices are subject to different certification systems than cosmetics. We organized product specifications and safety test reports to meet the required standards and managed the SASO and ECAS certification processes.
Product Category
Scales · Beauty Devices
Regulatory Bodies
SASO · ECAS
Scope of Work
• Registered various electronic items, including mask-type devices, massagers, and scales • Managed SASO and ECAS certification procedures for skin care devices such as RF and EMS units • Handled the entire process from reviewing test reports and manuals to submitting certification applications
Licensing
UAE
Cosmetic Classification for Advanced Bio-Ingredient Products
Products containing vial formulations and advanced bio-ingredients are often classified as medical devices under local regulations. We prepared technical documentation to verify their status as topical cosmetics and submitted it to the Dubai Municipality to successfully complete the cosmetic category registration.
Product Category
Medical Skincare
Regulatory Authority
Dubai Municipality
Scope of Work
• Completed cosmetic category registration for exosome-based skin booster product lines • Mitigated medical device classification risks by providing documentation on formulations and delivery methods • Facilitated the registration process by establishing classification grounds based on regulatory interpretation
Licensing and Certification
GCC Region
GCC Cosmetic Classification for High-Performance Ingredients and Specialized Formulations
We have successfully managed SFDA and Dubai Municipality registrations for high-risk items—such as sun care products, solid hair bars, hair dyes, and kit-based products—which often face rejection due to varying national review standards. By pre-reviewing ingredient compositions and building technical documentation in accordance with GCC cosmetic classification guidelines, we ensure a smooth registration process.
Registered Brands
40+ Companies
Regulatory Authorities
SFDA · Dubai Municipality
Scope of Work
• Completed official SFDA and Dubai Municipality registration for over 40 sun care brands • Managed ingredient reviews for solid hair care, caviar-infused lines, hair dyes, and kit-based products • Streamlined registration procedures with zero rejections through precise product-to-standard matching
Marketing
UAE
Securing organic viral content through influencer seeding
By applying distinct seeding strategies to two tiers of influencers (mega and micro), we generated high-quality, organic content without the need for restrictive guidelines. Through stylish editing and intuitive visual storytelling, the campaign successfully reached a multinational audience, transcending language barriers.
Campaign Type
Mega & Micro Influencer Seeding
Target Influencers
Influencer curation + organic content briefing + performance monitoring
Campaign Results
• Mega-creator seeded content: 150k+ views with a 4% engagement rate (ER) • Established brand credibility through organic content created without forced guidelines • Reached a multinational audience using visual hooks, such as 3-second before-and-after clips
Marketing
UAE
Makeup Brand Amazon.ae Influencer Seeding Campaign
This campaign involved seeding products to 200 nano and micro-influencers in the UAE for a brand on Amazon.ae. By leveraging localized communication in both Arabic and English, we successfully drove the organic creation and spread of content.
Campaign Duration
60 Days
Target Influencers
Seeding to 200 nano/micro-influencers + content creation guideline design + localized communication
Campaign Results
• 113 participants created organic content (56.5% engagement rate), totaling 282 pieces of content • Secured content across various formats including Reels, Stories, and posts • Achieved over 750,000 cumulative views
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operational excellence
Why do so many landmark brands
choose Shukran Korea?
Local Expertise
We go beyond simple administrative paperwork. By leveraging our direct corporate infrastructure in Riyadh and Dubai, we provide real-time, hands-on support for government relations and regulatory inquiries.
Integrated Services
We provide a turnkey solution that covers everything from securing regulatory licenses and acting as your Importer of Record (IOR) to managing complex local fulfillment and executing influencer marketing campaigns with native Arab creators.
Execution-Focused
We cut through the marketing fluff and vague timelines to deliver measurable business results, such as verified customs clearance approvals and quantified digital viral reach.
success stories from mena

Success in the Middle East market is not a coincidence; it is the result of strategy.

Shukran Korea goes beyond one-off product sampling. From navigating regulatory compliance to establishing effective online and offline distribution networks, we are the steadfast partner that walks with your brand through every step of your journey into the Middle East.
Experts in Middle East Beauty and E-commerce Expansion
Integrated operations across Seoul HQ, Dubai, and Riyadh offices.
All-in-one infrastructure care.
CEO | Seung Kim
Data Protection Officer | Sungkyu Kim
Company
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